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15th Annual Jack Daniels Mayors Ride

August 7, 2017 @ 8:00 am - 6:00 pm

Jack Daniels & the City of Sturgis are excited to be hosting the 15th Annual Sturgis Mayor’s Ride during the 77th Annual Sturgis Motorcycle Rally! This ride has been a special part of the Sturgis Rally, not only for the amazing beauty of the Black Hills but that it brings people together from all over the world…and brings them back year after year! Proceeds from the ride have always gone back to our emergency services, supporting the men & women who dedicate so much Rally week to give aid and keep us safe.

The ride was started in 2003 by former Mayor Mark Ziegler and has been carried on by the late Mayor Maury Larue and currently by Mayor Mark Carstensen. It was started with a route stopping at Mt. Rushmore for a group picture, but has also enjoyed the beauty of Crazy Horse Monument and the Center of the Nation Visitor Center in Belle Fourche.

Join Mayor Carstensen along with the Rally’s Grand Marshall (yet to be announced) on this celebratory ride through the beautiful Black Hills. We will have a stop at Mr. Rushmore, just like the first ride, for our traditional group picture, and end in Custer State Park for a luncheon hosted by the Mayor.

Participants will receive a souvenir pack including a limited edition Jack Daniels decanter signed by the Mayor, a 15th annual T-shirt, Mayor’s Ride pin and other collectibles provided by our sponsors.

In recognition of our 15th year, we will also be holding a drawing among the participants with the winner being a VIP guest of the Mayor for his pub crawl on Tuesday, August 8. Cost is $150 (plus tax)


August 7, 2017
8:00 am - 6:00 pm
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Sturgis Motorcycle Rally


Sturgis Motorcycle Rally
South Dakota , 57785 United States
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